Website design

Online shopping is gaining popularity. The ordering process here is automated: you can buy any item you like immediately, with no need to stand in line. That is, today the customer’s interaction with the site takes place through an online platform. Websites attract a wide audience using marketing tools, but how do you convert a simple visitor into a client? A website is a company’s business card. After clicking, the customer should see something truly engaging that makes them stay and not continue searching among competitors.

Website design is exactly the information the customer encounters when they land on the site. A first impression is created, and a comparison with competitors begins. Once on the page, the customer should be able to quickly and easily find the necessary information, otherwise they will leave. Design is not just a collection of elements and blocks on a page. The principle of a modern approach to content layout is to simplify user interaction with the page and allow them to quickly find what they need.

To make the visual design of the content useful, you should start with a design concept. This is the first step, during which the tasks the site must accomplish are determined. Its structure and the amount of content depend on this. For a project to start selling, analytics must be conducted. This will help properly structure the content and correctly place interface elements. A user-friendly interface helps preserve user behavior habits, thereby increasing conversions.

The website design should interest and motivate users to take action (for example, order a product). The proper placement of accents (advertising banners, photographs) will guide the user along the marketing path: from forming a desire to making a purchase. To attract the customer, the site must be different from other resources, unique, and at the same time meet the needs and requirements of the target audience.

Original design makes the site distinctive and recognizable. But memorable design does not mean lots of colors. Shades should not distract from making a purchase. It is also necessary to take care of the design’s adaptability so that the site displays correctly on tablets and phones.

It is impossible to create a design that everyone will like. But it is possible to create a design that the target audience will like.