By having a revised design, adding new features for users, and updating content, you can significantly improve the conversion of your website, and, accordingly, significantly increase the company's profits.
Often, it’s the inconvenient structure of the resource, the lack of adaptation for smartphone screens and outdated information that make a potential customer close your website’s tab and find an alternative.
Full revision of the website functionality and design will be needed to rebrand companies. And companies expanding the list of activities or entering new product/service outlets need to increase the number of sections of the website, revise features and translate the content into additional languages.
Outdated design and functionality of the website, numerous errors, slow loading speed, insufficient/outdated content and the lack of a mobile version, will lead not only to an outflow of the audience, but also to a drawdown in the search results.
Along with the removal of existing shortcomings and optimization of the website, you can entrust web studios with further technical and informational support of the project, thus removing the need for major redesigning of the website in the future.
When revising the website, we are talking about the full or partial redesign, updating and creating new content, including graphic, detailed revision of the website structure, as well as removal of technical errors and introduction of new features. The scope of works for modernizing the corporate website will individually change depending on the project objectives.
The set of actions for the revision of the web resource may include integration with third-party modules, including with 1C products to organize a holistic business structure.
If necessary, the website can be fully translated into additional languages, the domain name, the hosting or the CMS can be replaced, and SEO optimization of the resource may also be carried out.
Here are 4 parts of the website, regular modernization of which will lead to improved targeted results:
|High risk of getting on an incompetent specialist|
|Legal guarantees in case of breach of contract by the contractor|
|Guaranteed quality and timely execution of works|
|Comprehensive and versatile work on the website|
|Legal support of cooperation|
Freelancer = contractor. He/she needs a clear technical assignment. At the same time, a professional web studio, provides the customer with a service, which, among other things, includes an independent work plan.
In general, the price in both cases corresponds to quality. But if you need a detailed modernization of the website, and its subsequent maintenance, it is better to consider a long-term cooperation with a team of specialists, rather than a one-time cooperation with a freelancer.
The follow-up revision of the website may be limited by the capabilities of the development environment. The unique design, functionality and structure of websites made with templates on popular CMSs (Wordpress, Joomla, Drupal, etc.) are almost impossible.
When making changes to a website developed by a third-party contractor, the risk of causing even more errors is high. That is why many web studios refuse to maintain and revise websites developed by other contractors.
Modifications do not always lead to positive results. Preliminary split testing of the introduced modifications should not be neglected. You should not forget about the regular backup of the resource.