Website revision
By having a revised design, adding new features for users, and updating content, you can significantly improve the conversion of your website, and, accordingly, significantly increase the company's profits.
Often, it’s the inconvenient structure of the resource, the lack of adaptation for smartphone screens and outdated information that make a potential customer close your website’s tab and find an alternative.
First of all, who needs website revision?
Full revision of the website functionality and design will be needed to rebrand companies. And companies expanding the list of activities or entering new product/service outlets need to increase the number of sections of the website, revise features and translate the content into additional languages.
Outdated design and functionality of the website, numerous errors, slow loading speed, insufficient/outdated content and the lack of a mobile version, will lead not only to an outflow of the audience, but also to a drawdown in the search results.
Along with the removal of existing shortcomings and optimization of the website, you can entrust web studios with further technical and informational support of the project, thus removing the need for major redesigning of the website in the future.
What is included in the range of services of website revision?
When revising the website, we are talking about the full or partial redesign, updating and creating new content, including graphic, detailed revision of the website structure, as well as removal of technical errors and introduction of new features. The scope of works for modernizing the corporate website will individually change depending on the project objectives.
The set of actions for the revision of the web resource may include integration with third-party modules, including with 1C products to organize a holistic business structure.
If necessary, the website can be fully translated into additional languages, the domain name, the hosting or the CMS can be replaced, and SEO optimization of the resource may also be carried out.
Website performance indicators need to be worked on constantly
Here are 4 parts of the website, regular modernization of which will lead to improved targeted results:
Structure
Design
Functionality
Content
Leading global brands regularly work on the modernization of their websites:
Apple
Since its establishment, Apple's corporate website has changed over 150 times;
Nike
For 8 years, having a website consisting only of menus, the online store became one of the most technologically advanced in the world.
Amazon
Almost all technological innovations in the field of e-commerce appeared first on Amazon;
ESPN
5 years ago, the website of the largest sports resource was indistinguishable from a regular news portal;
Alibaba
The division of space into wholesale and retail, and the new design made Alibaba the leader in the daily turnover of products.
Freelancers or web studio?
- They cannot provide the same speed of project implementation;
- One person cannot equally well understand all web development aspects;
- Your cooperation is not legally supported.
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Comparison criterion
|
1
Freelancer |
2
Web studio |
| High risk of getting on an incompetent specialist | ||
| Legal guarantees in case of breach of contract by the contractor | ||
| Low cost | ||
| Guaranteed quality and timely execution of works | ||
| Comprehensive and versatile work on the website | ||
| Legal support of cooperation |
Freelancer = contractor. He/she needs a clear technical assignment. At the same time, a professional web studio, provides the customer with a service, which, among other things, includes an independent work plan.
In general, the price in both cases corresponds to quality. But if you need a detailed modernization of the website, and its subsequent maintenance, it is better to consider a long-term cooperation with a team of specialists, rather than a one-time cooperation with a freelancer.
What to pay attention to when revising the website?
The follow-up revision of the website may be limited by the capabilities of the development environment. The unique design, functionality and structure of websites made with templates on popular CMSs (Wordpress, Joomla, Drupal, etc.) are almost impossible.
When making changes to a website developed by a third-party contractor, the risk of causing even more errors is high. That is why many web studios refuse to maintain and revise websites developed by other contractors.
Modifications do not always lead to positive results. Preliminary split testing of the introduced modifications should not be neglected. You should not forget about the regular backup of the resource.
We are a professional team and we know how to make your site better. 