Today, a website is not only a modern-day company business card, but also an effective marketing tool, a technical complement to the business and an efficient way of communicating with customers.
Potential customers and employees, partners, investors and the media, just as you, are using search engines. And if you're not on a given search engine, these potential people will move onto the competitor's website.
Corporate websites are designed to simultaneously tackle several key tasks. Firstly, to present the company to the users. Secondly, to publicly highlight the company’s main activities and competitive advantages. Thirdly, to organize the communication with customers and partners and to provide them with informational support. Fourth and foremost, corporate websites are an excellent platform for the interaction between employees, especially if labour resources are spread out.
A corporate website should not be built solely on the basis of company advertising. It is important to build a competent content strategy based on the portrait of the target audience. By publishing materials useful to the user, you will provide an incentive to visit your site constantly.
In addition, content marketing creates an established reputation for your brand. Corporate website - the face of the company. Naturally, it should not have any technical errors and its structure should be designed so that for the customer it would be convenient to carry out the target action.
The online trading market is measured for a long time in billions of dollars. The online stores of many big brands have already exceeded their physical outlets. Moreover, the entry into the online trade market is not limited for anyone. By creating your own online store, you can organize a sales channel that is neither limited by the location of the audience, nor by time. The online store can be fully integrated into the company's accounting and management processes.
An online store - it's a complex system. To develop it, a detailed study of the company's business processes will be required. It is not enough to just display the goods and wait for calls. Before you can develop an online store, it's important to work out certain details.
It is important to think about the system that will be used for accepting payments, to systemize the logistics, to work with stocks, to set up a product positions update and to integrate the site with an internal and external accounting system.
The site can implement unique business solutions. Large web projects are needed by companies that need:
To place and process large quantities of information
An interactive site format with a unique user functionality
The development of a single design and technical solutions
Synchronization of data with third party resources and services
|Restricted terms of development|
|Individual technical execution of the website|
|Development of a single design and structure|
|Complete setup flexibility|
|Individual setup of the administrator’s panel|
Development on a Content Management System is better for simple-type websites. Adjusting the template design to customer requirements will save on time and budget.
But if you need a complex or unique site, or if you intend on expanding resource functionality in the future, then you have no choice than the framework type.
The website can and must be integrated into the business processes of the company. Integration with CRM will enable you to merge online and offline sales statistics, as well as to create a unique customer base.
Synchronizing the site and accounting systems will automate the accounting records. This is particularly relevant for online stores, which via 1C can also update warehouse data.
The website may also interact with third sources. By analyzing information and synchronizing data with third-party services, you can provide the customer with useful functionalities.