Large web projects are not just information about the company; they are complete systems of interaction with customers, and integrated into the business processes of companies.
In online marketing, like in business, you always need to be one step ahead of the competitor. Only the unique features and structure of the website will enable you to attract the entire target audience.
Judge for yourself, which food delivery service you will use: the one that only sets up the menu and accepts orders by phone, or the one that calculates the price according to your geolocation, automatically accepts the order and provide a tracker to monitor the delivery status?
Almost every advantage of the usability of the resource can become a key factor in the competition for the attention of the visitor. Do not forget about the image of the company, which will only gain from a detailed website with unique features.
Moreover, non-standard solutions on the website can be an excellent occasion for natural advertising. The features that first appear on your website are great subjects for discussion. Users themselves will willingly advertise it to friends.
A large corporate website with individual content and structure provides a whole list of advantages not only for the user, but also for the business. The website can be integrated with CRM, 1C services, third-party resources and external databases to simplify accounting, manage operations and interact with third parties.
Moreover, a corporate website can provide acceptance of online payments and automatic settlement with partners. A separate personal account can be created for dealers with the possibility of placing orders directly in the accounting system by prices, which differs from the main ones.
A well-thought-out system of interaction with customers will also allow you to increase sales performance. Chats with consultants, feedback forms, automatic collection and export of data are excellent tools to attract and retain the audience.
Not every company needs large projects. Classic business card websites will definitely not work if:
A large amount of information is required;
Implementation of customized design or features is needed;
You need an interactive website format with extensive functionality for the customer;
Interaction with third-party resources and their functionality is needed.
|Short deadlines for development|
|Individual technical performance of the website|
|Development of a unique design and structure|
|Total setting flexibility|
|Customization of the admin panel|
Individual solutions for corporate websites proceed from a complete analysis of the project objectives and needs. When developing such websites, it is important to understand the specifics of the company, while integrating work processes into the project as much as possible.
Everything needs to be taken into account: interaction with accounting systems, a model of interaction between employees and the website, payment methods for customers and structure for processing subsequent settlements, filling the website, and much more.
It is very important to think about the future mobile version of the website in such a way that all features put in place are available in it, but without the loss of loading speed and usability for the mobile audience.