Automatic Data Exchange

Data Synchronisation

The step-by-step transition of your business to any platform needs innovative solutions to optimise the interaction within all recording systems of a company.

An order placed on the website is in no way different from a purchase made in a physical point of sale and must be properly checked out.

The website and company’s business process integration will lead to the optimisation of operations in the Sales and Accounting Department and will also allow for the synchronisation of inventory control.

You can find your orders and website sales on your managers’ screens.

CRM-Website Integration

Instantaneous data exchange between the company’s website and CRM will allow the automatization of the major part of the Sales Department operations. All orders, call requests, feedback form messages or sales form messages will automatically create a relevant task on the desktop panel.

Hence, you will be able to include both online and offline sales in the same database, but this will allow to facilitate the process of managers efficiency control and to create a common client and sale database.

This is the only way for the Commercial Director to see and analyse the entire sales statistics required for drafting the future business development strategy.

Company’s Accounting Systems-Website Integration

Website data may be used not only to optimise the Sales Department Operations, but any and all information may also be synchronised with accounting records platforms, thus relieving both accountants and sales managers from the part of their job duties and simultaneously increasing the speed of trade operations processing.

If a company has its own e-store, 1C Accounting integration will allow them to optimise the warehouse management system. If a certain item is not in stock, such information will be reflected in the fly page.

If you set up 1C and website synchronisation, it will settle the issue of repeated adding or deletion of commodity items. Any and all changes in the commodities stocklist will be automatically reflected in all systems, inclusively on the website.

Advantages of Accounting Systems and Website Data Synchronisation

Several more key advantages of website and business processes integration include:

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Reducing the influence of human factors; absence of errors.

Full information about efficiency of employees’ work.

Reducing the need for regular staff.

Full and timely information about sales and stock reserves.

Here are some examples of how we integrate websites and businesses.

Mira Doors

This is an online door store with 1C system integration, with personal accounts for dealers and partners.


This service exchanges data with three external resources, so that a user will be able to find and order spare parts.


This website automatically interacts with Company and its suppliers’ accounting systems.


This website provides the managers with food delivery orders and calculates both the route and delivery costs.


This is an Italian transfer service using the exchange of order data with the external service – NCC.Gest.


This website has realised the exchange of thematic announcements with announcement board.

Data Exchange Using Text Files or API Web Service?

There are two main types used to realise the data exchange between a website and offsite systems: Application Programming Interface (API) and text file synchronisation.
Text file exchange is the simplest information transfer technique. The source uploads a file in XML, CSV, MXT or TXT format. Then the website downloads the information file and processes the data received.
WEB API allows setting up the algorithm of automatic query and processing of third-party data. There are three kinds of WEB API:
  1. RPC (Remote Procedure Call) – a remote call for a function or procedure,
  2. SOAP (Simple Object Access Protocol) – simple access to objects from a third-party resource,
  3. REST (Representational State Transfer) – transfer of the current object status.
Comparison criterion
Text files
Data relevance
Compatibility with any source of information
Low realisation costs
Development complexity
Setup flexibility
Low error risk

If one wants to set up the data transfer via temporary text files, s/he need to comply with the document structure, format and coding that may be different even within the same format.

It is also important to consider that the data separator chosen must not be found in any of the objects transferred. For instance, if a comma is used as a data separator, then fraction values of all prices must be written down using points.

Peculiarities of Setting up the E-Store Data Synchronisation

E-stores need data synchronisation even more than any usual corporate websites. As we have mentioned before, accounting systems and CRM data exchange will allow to update stock reserves data in due time and to create a common client databased.

Data synchronisation with third-party services will give you even more possibilities. For instance, you can use Google Maps to then calculate the delivery costs, while website interaction with banking services and payment systems is a must for online payments acceptance.

Online sales may be also synchronised with your supplier and partner databases. This is required for automatic addition of commodity items into the catalogue, for changing the stock reserves status, for direct order checkout or for carrying on mutual settlements based on your commitments.

Find out the terms and conditions of co-operation with Meta in the data synchronisation sphere

The data exchange system depends on your business characteristics.

We operate in website development and in the setup of business software products, therefore we can ensure complex integration.

Find out the terms and conditions of collaboration and cost of data synchronisation setup by providing your telephone number in the feedback form.

We are a professional team and we know how to make your site better.
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