An order placed on the website is in no way different from a purchase made in a physical point of sale and must be properly checked out.
The website and company’s business process integration will lead to the optimisation of operations in the Sales and Accounting Department and will also allow for the synchronisation of inventory control.
Instantaneous data exchange between the company’s website and CRM will allow the automatization of the major part of the Sales Department operations. All orders, call requests, feedback form messages or sales form messages will automatically create a relevant task on the desktop panel.
Hence, you will be able to include both online and offline sales in the same database, but this will allow to facilitate the process of managers efficiency control and to create a common client and sale database.
This is the only way for the Commercial Director to see and analyse the entire sales statistics required for drafting the future business development strategy.
Website data may be used not only to optimise the Sales Department Operations, but any and all information may also be synchronised with accounting records platforms, thus relieving both accountants and sales managers from the part of their job duties and simultaneously increasing the speed of trade operations processing.
If a company has its own e-store, 1C Accounting integration will allow them to optimise the warehouse management system. If a certain item is not in stock, such information will be reflected in the fly page.
If you set up 1C and website synchronisation, it will settle the issue of repeated adding or deletion of commodity items. Any and all changes in the commodities stocklist will be automatically reflected in all systems, inclusively on the website.
Several more key advantages of website and business processes integration include:
Reducing the influence of human factors; absence of errors.
Full information about efficiency of employees’ work.
Reducing the need for regular staff.
Full and timely information about sales and stock reserves.
|Compatibility with any source of information|
|Low realisation costs|
|Low error risk|
E-stores need data synchronisation even more than any usual corporate websites. As we have mentioned before, accounting systems and CRM data exchange will allow to update stock reserves data in due time and to create a common client databased.
Data synchronisation with third-party services will give you even more possibilities. For instance, you can use Google Maps to then calculate the delivery costs, while website interaction with banking services and payment systems is a must for online payments acceptance.
Online sales may be also synchronised with your supplier and partner databases. This is required for automatic addition of commodity items into the catalogue, for changing the stock reserves status, for direct order checkout or for carrying on mutual settlements based on your commitments.